July 16, 2025


Visibility is Key for Attracting New Business

What do you do when your field is populated with notaries all around you? You become famous in your city is what you do.

How does one become famous for what they do in any industry? They get visible.

What does that require? A combination of ways to gain visibility in one’s working radius.

Sometimes that will look like face-to-face networking. It is in your best interest to have an interesting business card that stands out though. Need one and aren’t sure how to design one? Well, NYNA has a variety of templates that you can use in our member library. With premier membership, you will have access to those templates and can customize them in Canva with your logo, photo, and colors. We have made it so simple for you to have a fantastic calling card to share when you are meeting potential clients.

Occasionally that will require visiting businesses and sharing your services. When you do that, it is always good to leave something behind that shares a little more about your business than a business card would do. You could share a Marketing Flyer that is specific to the services that the company may be looking for. Not sure where to find such a flyer? NYNA has just the thing in our member Library for Premier members. There are about fifteen or so there currently and they can all be customized to your branding and information. How easy is that?

Not sure where to get a list of businesses that might be interested in the services you offer? You got it! NYNA has multiple lists for our members to use that come with their membership. There are signing agencies, title companies, field inspections, hospitals, and so many more. Pick out the ones that fit your services and reach out via email or stop by and share your offers. It is that easy.

What else can you do to get visible in your own town?

Wear branded apparel like shirts or hats. How many times have you been in a grocery store line and scanned the people in front of you and noticed what they are wearing? If your shirt has something notary on it, what a great conversation starter. If someone compliments you on your notary sweatshirt you have on, not only does that make you feel good, but you can ask questions about whether they are a notary or if they need one?

If no one starts a conversation, don’t worry. People are still noticing and thinking about it even though they aren’t asking directly. You are planting seeds. That is what happens when you get “famous” for doing something in a certain location – you become the go to person when they are in need. If you need apparel that is notary driven, you can always check out the Notary Life Shop!

Are you a frequent coffee shop customer? Get yourself a travel mug from the Notary Life Shop that is branded to your profession. Bring it with you and have them fill your cup. Letting baristas, who see hundreds of people a day, know that you are a notary will work to your advantage. What if they hear a customer needs a notary? They can refer you because they remember your notary mug.

Visibility is easy when partnering with NYNA and Notary Life. Let us help you become famous where you are or at least become recognized as the go-to notary. If people don’t know what you do, it is hard for them to call you when they need you. We have an abundance of merchandise like car magnets, tote bags and so much more that will help you achieve recognition.

We want to help you grow your visibility.

Be sure to tag us with your success stories that you are sharing on social media or when you are wearing your merchandise. We love to see what you can achieve, and we are cheering for your success.