As a notary public, you’re always looking for ways to expand your business and stand out in a competitive marketplace. But what if one of the most powerful tools to grow your notary business was hidden in plain sight—right within your state’s legislation?

By regularly reviewing new and proposed laws using simple keywords like “notary” or “notarization”, notaries can uncover untapped niches, identify emerging services, and position themselves as early experts in growing areas of demand. Here’s how you can turn legislative updates into marketing gold.

---

Why Legislation Matters for Notaries

Legislation is where change begins. When laws shift—whether to allow remote notarization, require notarized documents for new legal processes, or increase compliance measures—it often means new responsibilities for notaries. These changes create demand, and demand means opportunity.

For example, when states introduced Remote Online Notarization (RON) laws, savvy notaries who followed the legislation were able to market themselves as tech-ready and gain early clients. Similarly, legal changes affecting real estate, estate planning, or immigration often trigger notarization requirements, which you can capitalize on.

---

Step-by-Step: How to Use Legislation to Discover Niches

1. Monitor State and Federal Bills

Use resources like:

• Congress.gov
• Your state legislature’s website (most have a searchable bill tracker)
• LegiScan, which offers alerts and full-text search across states

Search for keywords like:

• "notary"
• "notarization"
• "acknowledgment"
• "affidavit"
• "authentication"

You’ll often find bills related to real estate transactions, elder law, government filings, and more.

2. Look for Industry Overlap

Does a bill mention notarization in connection with a specific industry?

• Healthcare: Advance directives and medical affidavits often need notarization.
• Finance: Power of attorney and beneficiary designation forms.
• Family law: Custody agreements, adoption paperwork.

When you spot these intersections, you’ve found a niche audience—healthcare providers, financial advisors, family law attorneys—who may need a trusted notary partner.

3. Track Implementation Dates

Once a bill is passed, there’s often a grace period before it goes into effect. Use this window to:

• Educate yourself on the law
• Create marketing materials and blog content
• Reach out to affected professionals or organizations

Position yourself as a go-to resource before everyone else catches on.

---

Case Study: Transfer-on-Death Deeds

When New York passed legislation allowing transfer-on-death (TOD) deeds, the law required notarization for validity. Notaries who understood the new legal landscape were able to reach out to estate planning attorneys and offer workshops or on-call services.

A niche was born—estate transition notarization. And it all started with a bill search.

---

Marketing Tips for Your New Niche

Once you’ve found a niche area, don’t stop there. Here’s how to turn that knowledge into business:

• Create blog posts or videos explaining the law in plain terms.
• Partner with professionals (like attorneys or realtors) affected by the change.
• Offer bundled services, like estate plan notarization packages or weekend signings for new parents.
• Educate the public through social media, webinars, or local workshops.

---

Final Thoughts

You don’t have to wait for clients to come to you. By proactively scanning new legislation with the right keywords, you can anticipate need, tailor your services, and stake your claim in profitable new markets before others even realize the opportunity exists.

Being a great notary is about more than just stamping documents—it’s about staying ahead of the curve. So the next time you’re looking for new clients, try looking at your state’s legislature first.

Start with the keywords: “notary” or “notarization.” Your next big idea might be just a bill away.