Christina Hough, a paralegal and NNA Notary Ambassador, presented a comprehensive workshop on marketing and branding strategies for notaries, outlining a four-step process to help notaries establish and maintain a professional brand image across all platforms. She emphasized the importance of consistency, unified branding, and professional presentation in all marketing materials, including social media, business cards, and print materials. The presentation covered practical tips on creating marketing schedules, incorporating client testimonials, and leveraging networking opportunities, while also addressing the psychological aspects of trust-building language and demographic targeting.

To watch Christina Hough’s Presentation, please visit the PNS YouTube Channel.