Abercrombie sells t-shirts for $30.
Walmart sells t-shirts for $10.

At first glance, you might think Walmart’s low prices would be a threat to Abercrombie’s business. But is Abercrombie actually worried?

Not at all — and here’s why:

Abercrombie and Walmart serve two very different customers.

Abercrombie customers aren’t just buying a t-shirt. They’re buying the brand, the experience, the quality, and maybe even the status that comes with wearing that moose logo. Walmart customers, on the other hand, are shopping for convenience, affordability, and value.

In short: Abercrombie and Walmart are playing two different games with two different playbooks.

Is Abercrombie “Better” Than Walmart?

Not really. They’re just different.
Neither business model is “right” or “wrong.”
Neither is superior.

They simply cater to different audiences and position themselves accordingly.

And guess what? Walmart’s $10 t-shirts aren’t hurting Abercrombie’s sales. Abercrombie’s ideal customers aren’t flocking to Walmart for their wardrobe needs — because Walmart isn’t speaking to them.

What Does This Have To Do With Your Notary Business?

Everything.

You can run your notary business like Abercrombie — focusing on a premium experience, higher prices, personal touches, and elevated branding. Or you can run it like Walmart — emphasizing affordability, speed, and accessibility for all.

Both approaches work.
Neither is “better” than the other.
But here’s where many notaries get stuck:

They waste precious time worrying about what other notaries are charging, how other notaries are marketing, or whether that “notary down the street” is somehow “hurting” their business.

Let’s be clear:

👉 Spending time worrying about what everyone else is doing is a waste of your valuable time and energy.

Just like Walmart isn’t taking business away from Abercrombie, that budget notary charging rock-bottom rates isn’t hurting your premium business — because they’re likely not serving the same client you are.

Your Time Is Better Spent Elsewhere

Instead of stressing about your competition, put your focus where it belongs:

✨ Build your brand — craft an identity and reputation that reflects your values and ideal clients.
💼 Perfect your craft — stay sharp, professional, and knowledgeable.
⭐ Deliver exceptional service — exceed expectations and keep your clients coming back.

That’s how you attract the right clients for your business — not by lowering your prices to match someone else or comparing yourself to everyone else, but by owning your lane and leaning into what makes you different.