If you are a loan signing agent or notary public trying to grow your business, you have probably asked yourself this question:

Should I market to real estate agents?

I recently saw this question come up in an online group, and almost everyone answering said no.

Their reasoning was simple: real estate agents do not hire notaries directly, they do not hire loan signing agents directly, and they are not the title company or signing company. So, according to many of the comments, marketing to them would be a waste of time.

And honestly, that kind of thinking is exactly why so many people struggle with marketing.

Because while it is true that real estate agents may not be the ones hiring you directly for loan signings, that does not mean they are not a valuable business connection.

That is a huge difference.

The Problem With Business Advice in Online Notary Groups

One of the biggest mistakes notaries and loan signing agents make is assuming that every answer they get in an online group applies to their market, their state, and their business.

It does not.

People answer based on their own experience, their own location, and their own understanding of how the business works. The problem is, not everyone giving advice is actually good at marketing. Not everyone understands networking. And not everyone knows how referral-based business relationships are built.

So when someone asks, “Should I market to real estate agents?” and a bunch of people immediately say no, what they are really saying is:

“I do not see the direct connection.”

But business growth is not always about direct connections.

Direct Business Is Important — But Indirect Business Opportunities Matter Too

This is the piece so many people miss.

Yes, you absolutely want to market to the people who can hire you directly. Of course you do.

But if you only focus on direct hiring sources, you are missing a lot of opportunity.

Some of the best business relationships are indirect. That means the person may not hire you themselves, but they know the people who do. They may be able to refer you, introduce you, or connect you to professionals who can send business your way.

That is not a pointless connection.

That is smart networking.

And if you are trying to build a successful notary business or loan signing business, networking matters.

Why Real Estate Agents Can Be Valuable to Loan Signing Agents

Let’s talk about why this matters in the real world.

In Florida, real estate agents often recommend title companies. Many buyers and sellers will use the title company their realtor suggests. That means the realtor may not be hiring the notary public or loan signing agent directly, but they are still connected to the transaction in a meaningful way.

And that relationship can matter.

A real estate agent can introduce you to someone at a title company. They can refer your name. They can help open the door to someone who does hire notaries and signing agents.

Now let’s look at New York.

In New York, real estate agents often direct signers to attorneys. Those attorneys may have relationships with title companies, lenders, banks, and other professionals. They may handle real estate closings, but they may also do other legal work that creates additional opportunities and connections.

Again, the real estate agent is not necessarily the one cutting the check.

But they may absolutely be part of the path that gets you to the person who does.

That matters more than people realize.

Not Every Marketing Opportunity Has to Be a Direct Hire

Too many people look at marketing the wrong way.

They ask one question and one question only:

“Will this person hire me directly?”

That is not always the best question.

A better question is:

Who does this person know?
Who can they introduce me to?
What businesses do they interact with regularly?
What doors can this relationship open?

That is how you market strategically.

If you are only looking for the most obvious direct hiring source, you are thinking too small. Real business growth often comes from relationships, referrals, and reputation.

That is how many successful businesses are built.

Marketing for Notaries Is About Relationships, Not Just Transactions

If you are a notary public or loan signing agent, your business should not be built only on chasing individual orders.

It should also be built on relationships.

Relationships with attorneys.
Relationships with title companies.
Relationships with lenders.
Relationships with real estate agents.
Relationships with other professionals who are connected to your ideal clients.

Why?

Because relationships create referrals.
Relationships create trust.
Relationships create visibility.
And relationships create long-term business.

That is why marketing to real estate agents can absolutely make sense, even if they are not the direct hiring party.

Be Careful Taking Notary Marketing Advice From the Wrong People

This is where I think people really need to be careful.

When you ask a question in a Facebook group or online forum, you have to remember that some of the people answering:

do not live in your state,
do not understand how your market works,
do not know how local transactions are structured, and
frankly, are not very good at marketing or networking.

That may sound blunt, but it is true.

A lot of the advice people give is based on a very narrow, short-sighted way of thinking. If they cannot see an immediate direct hire, they assume there is no value there.

But just because they do not see the opportunity does not mean the opportunity is not real.

It just means they do not know how to recognize it.

Closed-Minded Marketing Will Cost You Business

This is what it comes down to:

If you stay closed-minded, you will miss opportunities.

Every person you meet is a potential customer, referral source, or connection to someone else who needs your services.

Not because every person will hire you directly.
But because every person knows people.
Every person has relationships.
Every person moves in circles you may want access to.

And when you understand that, your marketing gets better.

Your networking gets better.

Your business gets stronger.

Final Answer: Should Notaries and Loan Signing Agents Market to Real Estate Agents?

Yes, in many cases, they should.

Not because every real estate agent will hire them directly.

But because real estate agents can be a valuable part of the referral chain, the professional network, and the relationship-building process that leads to business.

If you are serious about growing your notary business, you need to stop looking only at direct connections and start paying attention to indirect ones too.

Because sometimes the person who does not hire you is still the person who helps you get hired.

And that is something a lot of people in these groups still do not understand.