If you’re a notary public (especially a mobile notary), you’ve probably seen it everywhere: business cards, flyers, websites, and social media bios that proudly list services like:

• Acknowledgments
• Jurats

Technically, that’s accurate. In practice, it often does little for your marketing.

Here’s why—and what to say instead if you want more calls, more bookings, and fewer confused messages.

The Problem With “Acknowledgment” and “Jurat” on Marketing Materials

Most people outside of legal, banking, and real estate don’t know what an acknowledgment or a jurat is.

And that matters because your marketing is not for other notaries—it’s for the person who needs help today and is trying to figure out who to call.

The average client isn’t searching for “jurat”

They’re searching for things like:

• “Notary near me”
• “Mobile notary open now”
• “Can you notarize a Power of Attorney?”
• “I need something notarized today—can you come to me?”

When your marketing uses industry terms that the public doesn’t recognize, you create friction. People pause, get uncertain, and move on to someone whose services feel clearer and easier.

The People Who Know Those Terms Don’t Need Convincing

Here’s the irony: the people who understand acknowledgments and jurats—attorneys, title professionals, loan officers—already know when they need a notary.

So listing those terms doesn’t educate them, and it doesn’t attract the average consumer. It just takes up valuable space you could be using to communicate what clients actually care about.

What to Put on Your Marketing Instead

Whether you have a business card, website header, Google Business Profile, or a quick Instagram bio, every line should answer one question:

“Can this notary help me—and how do I book them?”

Here are three better options than “acknowledgment” and “jurat.”

Option 1: List Common Documents People Actually Recognize

Instead of legal notary vocabulary, list documents people already understand. For example:

• Power of Attorney
• Affidavits
• School forms
• Vehicle/title paperwork
• Name change documents
• Consent-to-travel letters
• Medical forms
• Business documents

You don’t need a huge list—just enough to help the public quickly think, “Oh, yes—that’s what I have.”

Tip: If you serve a niche (real estate, immigration, hospital signings, jails), tailor the examples to what your target client is most likely to need.

Option 2: Use Simple Categories (Fast and Clear)

If space is limited, categories work beautifully:

• Real estate documents
• Financial paperwork
• Legal documents
• Medical and healthcare forms
• Business paperwork

This is especially helpful for a website or flyer where you want clarity without overwhelming detail.

Option 3: Use That Space for What Actually Gets You Hired

If you want to increase conversions fast, highlight what drives decisions:

• Coverage area (cities/counties served)
• Hours of operation (including evenings/weekends)
• Mobile availability (travel to homes, offices, hospitals)
• Same-day appointments
• Appointment-only vs walk-in
• Language support (if applicable)

Most clients don’t choose a notary because they saw “jurat.”
They choose a notary because they think: “This is easy. This person is available. They serve my area.”

A Simple Marketing Rule for Notaries

Here’s the easiest filter to use when deciding what goes on your materials:

If the average person can’t understand it in 3 seconds, rewrite it.

Marketing isn’t about proving you know the terminology. Your commission proves that.

Marketing is about being:

• understandable,
• accessible,
• and easy to book.

Quick Before-and-After Examples

Instead of:

Services: Acknowledgments • Jurats • Oaths

Try:

Mobile Notary — Same-Day Appointments
Power of Attorney • Affidavits • Real Estate Docs
Serving: [Your Area] | Hours: [Your Hours]

Or:
Notary Services for Real Estate • Financial • Legal Documents
Mobile • Evenings/Weekends • [Coverage Area]

Final Thoughts

Acknowledgments and jurats are important—notary work depends on them.

But your marketing depends on clarity.

If your goal is to reach the general public, build trust quickly, and get more calls, swap notary-jargon for plain-language services and client-focused details.

Because the best marketing isn’t what’s technically correct—it’s what your client immediately understands.